This Is Interesting
Al Gore YouTube Spoof Not So AmateurishForgive me if I'm being stupid here but why exactly would this be ethically questionable?
Aug. 4, 2006 — A tiny little movie making fun of Al Gore, supposedly made by an amateur filmmaker, recently appeared on the popular Web site YouTube.com.
At first blush, the spoof seemed like a scrappy little homemade film poking fun at Gore and his anti-global warming crusade.
In the movie, Gore is seen boring an army of penguins with his lecture and blaming global warming for everything, including Lindsay Lohan's thinness.
But when the Wall Street Journal tried to find the guy who posted the film "Al Gore's Penguin Army" — listed on YouTube as a 29-year-old — they found the movie didn't come from an amateur working out of his basement.
The film actually came from a slick Republican public relations firm called DCI, which just happens to have oil giant Exxon as a client.
Exxon denies knowing anything about the film, and DCI says, "We do not disclose the names of our clients, nor do we discuss the work we do on behalf of our clients."
Media ethicists say that if DCI is behind the spoof, they should fess up.
"Without the disclosure, it's really ethically questionable," said Diane Farsetta, a senior researcher at the Center for Media and Democracy.
I have to say when I read this story I thought these cats were geniuses. Using Youtube? In this way?
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