Miller Welcomes Our New Overlords!
"Ladies and gentlemen, uh, we've just lost the picture, but what we've seen speaks for itself. The Corvair spacecraft has apparently been taken over -- 'conquered' if you will -- by a master race of giant space ants. It's difficult to tell from this vantage point whether they will consume the captive earth men or merely enslave them. One thing is for certain: there is no stopping them; the ants will soon be here. And I for one welcome our new insect overlords. I'd like to remind them that as a trusted TV personality, I can be helpful in rounding up others to toil in their underground sugar caves." Kent Brockman
Miller to Launch Mexican-Style BeerH/T Mike North (that's a porn name, right?)
MILWAUKEE — Se habla Miller? Miller Brewing Co. is hoping Hispanics speak its name next month when the company introduces a beer flavored with lime and salt in Latino areas.
Miller Chill, modeled after a popular style of Mexican beer called a "chelada," will be test marketed throughout Florida, Texas, Arizona, New Mexico and San Diego, said Pete Marino, a spokesman for the Milwaukee-based brewer. The company hopes to eventually expand the line nationwide, he said.
"We call it a modern American take on a Mexican classic," he said Monday.
The low-calorie beer will compete with mainstream light beers, such as top selling Bud Light and competitor Coors Light, Marino said. It'll be priced slightly higher than Miller Lite to compete with premium beers such as Anheuser-Busch's Budweiser, he said.
"It's a different beer," Marino said. "It's a different take on light beer than what consumers are used to."
The lime green bottles feature green and silver modular designs reminiscent of Aztec art, with the word "Chill" in bold black letters across the front and "Chelada style" below. A television advertising campaign with the slogan "Se habla Chill" will air in the test markets, Marino said.
Miller, the nation's second-largest brewer, has been stepping up its efforts to woo Hispanic drinkers. In January, Miller began importing Colombia's leading lager, Aguila, which is brewed by parent company SABMiller Inc. The company is also importing two SABMiller beers from Peru _ top local beer Cristal and premium brew Cusquena. Distribution is focused on communities with large South American populations in places such as Florida and New York.
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