Environmental justice

The Sierra Club is launching its own television series, teaming up with filmmaker Robert Greenwald to tell stories about individuals and communities fighting for environmental justice. "Sierra Club Chronicles" is a half-hour show that will air monthly. It is scheduled to premiere tomorrow night on Link TV, which is available on DirecTV and the Dish Network.

No No No! They got it all wrong!

Sierra Club Chronicles? Please, that is such a wimpy name. I'm imagining an overly earnest granola type getting all weepy as we hear for the millionth time that the sky is falling.

No, the name they should have gone with is right there in the article.

"Environmental Justice!"

Yeah, now that's a tough name. Just imagine a John Walsh style show takin' down the environmental bad guys.

"Tonight on 'Environmental Justice' we'll meet George Phillips, mild mannered husband and father...OR...Enemy of all nature! You decide, tonight on, 'Environmental Justice!"

Yeah, they blew it.

The Sierra Club
Ninnies